Tourist profile evolution (2014) Canary Islands. Total markets


Last February, 1,008,599 foreign tourists visited Canary Islands figure that improves by 1% in February 2014, according to data released by the Ministry of Industry and Tourism.

The good performance of the sector in the Islands, contributed both UK customers such as Germany, but also the French, whose number increased by 37.7%.

The sum of the first two months of the year, leaving a balance of 2,044,029 foreign tourists in the Islands, 42,431 more than last year (2.1% more). These data also reveals that one in three tourists who visited Spain in the first two months of the year (31.7%) chose the Canaries for their days off. According to the National Statistics Institute (INE), the Canary Islands recorded in February 2015, the highest level of hotel occupancy rate with 76.8% of the total bid.


Fuerteventura this year participates in 39 international meetings in the tourism sector.
Germany is the country with more quotes, followed by France and Poland. According Blas Acosta, now that "the destination offers very good image in European markets, it is time to go deeper into the segments.

The outdoor Tour Fuerteventura agenda includes 39 fairs this year, one more than last year. However, planning has changed significantly in the objectives to be pursued by the Tourist Board and the sector, since the presence dating in specialized segments of nautical, golf and MICE is reinforced.

The Board and majoreros tourism entrepreneurs will participate this year in 33 general fairs (the same as in 2014) and six specialized (one more than last year).

It is significant to note that, while adding a fair segment to the list in 2014, has been given priority over those dedicated to diving and sailing (two fairs in 2015 to one in 2014), MICE (two in 2015 to one in 2014 ), golf (one in 2015 to none in 2014) and sustainable tourism (two comes down to strengthening the previous segments).

By market, the island of Fuerteventura is firmly committed to Germany (twelve fairs in 2015 by seven in 2014) and opens countries last year did not have a direct presence in the majorero destination, such as the Nordic countries (Denmark, Finland, Norway, Iceland and Sweden).

Fuerteventura maintains eight national tourist market quotes he attended last year, that is, three in France, two in Britain and one in the case of Belgium and Russia. In addition, the destination Fuerteventura this 2015 participates in two fairs in Italy, one from Ireland, two in the Netherlands and three in Poland.

Our unit as a destination, marked by close collaboration between the Board and the sector, given the expected result and provides a very good image in European markets. Therefore, it is time to go deeper into segments to diversify the list of tourist clients Fuerteventura, said the Minister of Tourism Blas Acosta.

Routes Europa 2015:

These days are held in Aberdeen, Scotland, the Routes Europe 2015, a meeting point for airlines and airports with destinations and stakeholders in the sector, where around 5,000 meetings are planned until Tuesday, April 14, ending date this meeting in which 125 airlines and 350 airports involved.

Canary Islands Forum attends this air routes in order to improve connectivity to the destination, which disclosed the Development Fund flights and incentives available to airlines in the Canary Islands Special Zone that offers benefits airlines that create subsidiaries that are established in the islands.

For the first time, the tourist destination Canary Islands has a stand of five square meters in which videos are projected Islands and also has a meeting room and a customer service point.

The Canary Islands are an interesting for companies by low seasonal tourist destination, allowing a steady flow of passengers throughout the year. This is something that is being explained in the meeting that the Vice-Minister of Tourism, Government of Canarias, Ricardo Fernandez de la Puente, and the manager of Promotur Turismo Canarias, Maria Mendez, being held during the celebration of this meeting with Finavia Airlines, Brussels, Volotea, Norvegian, SunExpress, Germany, Blue Panorama, Germanwing, First Air, Air Kiss, Pegasus, Monarch, Vueling, Finnair, Ryanair, British Airways, Easyjet, Edelweiss Air, Lufthansa, Alitalia, SAS Scandinavian, Jet2 Tui .com and France, as well as airports in Krakow, Ljubljana, Tallinn, Gdansk, Toulouse-Blagnac and Budapest.

This is a very important destination for Canary Islands appointment as air connectivity is a crucial element in the development of tourism, especially when it comes to island regions. Routes Europe is the biggest event of regional routes and an essential forum for all companies seeking to do business to, from and within the European region, and offers the opportunity to meet with professionals from the most influential aviation worldwide .

Carlos J. Barres M.
CEO & Managing Director
Fuerteventura Village Club